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How to Create a Customer-Driven Laboratory. George Obst details how creating a culture of listening uncovers your dentist-clients' unmet needs giving you a leg up in meeting expectations. Want to boost sales, market share and profits even if dentistry is in a temporary no-growth or downward mode?
Green Dentistry
Green Dentistry
In Dentistry, Its Not Only Toothpaste That's Green Anymore
From Activism to Normalcy (A Case Study): It wasn't long ago that the idea of being "green" meant that you were an "environmentalist, a "tree hugger" or a "granola masticating hippy"- all terms implicating that you were an activist nut.  The idea of being green and socially conscious has now become mainstream and entered the realm of normalcy.                            
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